Butter Tteok (버터떡): Korea’s Newest Dessert Trend or SNS-Manufactured Hype?
Butter Tteok (버터떡) is Korea’s latest viral dessert craze in 2025, but it’s also the most controversial. This crispy-outside, chewy-inside treat – also known as Shanghai Butter Rice Cake – has exploded across Korean social media with over 6 million searches in March alone. Butter Tteok combines glutinous rice flour with generous amounts of butter, […]
Butter Tteok (버터떡): Korea’s Newest Dessert Trend or SNS-Manufactured Hype? 더 읽기"







